Michèle Provost: Selling Out (2010)
Essay by Sandra Dyck
58 pages, illustrated, hard cover
Winner of 2010 Ontario Association of Art Galleries curatorial writing award in the “major essay” (over 5000 words) category
Catalogue of an exhibition of Michèle Provost’s installation of a “boutique” displaying three product lines (action figures, trading cards, and comic book covers) made in homage to her artist super-heroes. The essay analyzes Provost’s investigation of contemporary consumer society in relation to various contrary spheres: collectibles, advertising, the museum, toys, merchandising, and the art world.